Industries : Retailing
EuroPass provides 360° expertise and operational services for Chinese customers.
Chinese Tourism Market
The Chinese tourist clientele is the largest consumer of luxury goods in the world. And even if the price differential tends to narrow, most non-Chinese brand products are now available in China, and Chinese luxury brands are emerging … Shopping remains one of the favorite activities of Chinese tourists.
From the luxury bag bought by a Chinese housewife who offers herself the “gift of a lifetime”, to the popular trendy products of Shanghainese “fashonistas”, including baby products, cosmetics, watchmakers’ watches … all Signs can do well.
However, the Chinese clientele will be sensitive to several essential elements such as the image of the brand, the exclusivity of the product, the price factor, the quality of the point of sale reception and, more generally, the user experience that will be proposed. throughout the sales process.
Concomitant with the development of their purchasing power, Chinese tourists have therefore increased their demands. To satisfy this high-end clientele, in a highly competitive environment, we must differentiate ourselves, and that’s where EuroPass comes in.
Define your target audience, choose the right message, the right promotional mechanics, the right tone, the right promotion channel and the right activation period … These are all elements that may seem trivial for marketing professionals and yet have recently led retailers such as Dolce & Gabana, Balenciaga, or Heathow’s Duty Free to the disaster.
The specificity of the EuroPass approach is that we have developed a worldwide network of qualified touchpoints that allow us to relay your messages almost surgically. In addition, our team of experts is composed of your potential customers. Our 50 Chinese employees, based in Europe or the USA, define each of your operations with meticulous care and interact in real time with the audience obtained to ensure the smooth running of operations.
Whether you want to be visible on the Chinese market (presence on the Chinese Internet), capture the flow of individual Chinese tourists (targeted marketing), improve their customer experience (personal digital shopper) or monetize them (WeChat Pay & Alipay / solutions pay & collect), EuroPass is able to accompany you in all your steps.
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