EuroPass provides 360° expert operational services for targeting chinese Free Independent Traveller (FIT).
Chinese Tourism Market
Despite unfavourable factors such as foreign luxury brand is now more comfortable to be reached domestically, narrowing price-difference ( China <-> other countries ) as well as the emerging chinese luxury brands. Still, Chinese tourist has become the most significant consumer power in the travel retail sector.
From buying a Birkin as a lifetime gift, chasing after contemporary fashions, couple with other consumptions like luxury timepieces, cosmetics, skincare… all of these good signs are showing a prosperous future for related industries.
Benefits from subtle content, promotion tool & channel designed by our team, merchants could reach their target segment without effort, under customised market segmentation.
These are all elements that may seem trivial for marketing professionals and yet have recently led retailers such as Dolce & Gabbana, Balenciaga, or Heathrow Duty-Free to the disaster.
EuroPass developed a global network of qualified touchpoint, allows us to spread your message precisely to your target segment. Furthermore, EuroPass team (included 50+ chinese experts) who know well on the buying behaviour of their people. Scattered all over Europe and North America, delicate real-time interactions with the public, that helps our daily operation runs smoother.
If you want to be spotted by the chinese market (SEO, content marketing), capture the opportunities within it(precision marketing, in-store activation), and monetise customer traffic flow ( mobile payment solutions )? EuroPass is your partner to process all these steps at once.
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