WeChat Travel Experience
EuroPass provides a 360° expertise on operational services targeting Chinese Free Independent Travellers (FIT).
EuroPass launched the WeChat Travel Experience
Partnered and certified by European Tourism Association (ETOA) in 2017
Wechat Travel Experience (WTE) is a powerful well-rounded travel application with multiple user-friendly functions. It is a unique digital solution that encompass marketing, communications, e-commerce and secure mobile payment options. Especially designed for Chinese FITs (free independent traveller), to be used as their main travel guide.
WeChat users can find WTE effortlessly in various ways. For a start, WTE will be listed on the "mini-program nearby" (function embedded in WeChat menu) once travellers are geo-located by WeChat. Then, EuroPass also posts geo-located, hypertargeting advertising on "WeChat moments" (a function similar to Facebook newsfeed) to maximize WCE's visibility regularly.
Equally as important, Europass assists merchants to increase their visibility on Chinese users through a set of promotion tools. WTE displays merchants POIs (Point of Interest), split into three categories (Sightseeing, Hospitality, Retail). It allows you to present your business to users with an attractive and informative personal landing page that includes photos, audio & written description and is able to display message, information and promotion/coupons simultaneously.
followers / year