The rise of the Chinese tourism market offers an opportunity for tourism professionals, eager to capture this clientele of fully independent travellers (FIT). No longer confined to visiting only emblematic tourist attractions, Chinese tourists become more adventurous and sophisticated.
Thus, Experiential Prism has now taken precedence over notoriety. Eiffel Tower Selfie is no longer something to be jealous of, but horse riding in the Palace of Versailles park, a cooking class with a Michelin Chef or kayaking under a historical bridge might.
However, differences such as language, payment method, etc. continue to prevent Chinese FIT from living a perfect journey oversea.