The rise of the Chinese tourism market offers an opportunity for tourism professionals, eager to capture this clientele of fully independent travellers (FIT). This blog will introduce the important digital solutions for Chinese tourism provided by EuroPass.
According to the report of UNWTO (United Nations world Tourism Organization), Chinese tourism achieved the Double-Digit Growth in 2016 by 12 percent and maintained the fifth consecutive year of world’s largest source of international tourists.
As the rapid development of e-payment, is has broken the dominant position of credit card in tourist industry. A new study shows that 60 percent of European Chinese tourists choose mobile payment as their first choice.
Smart solution with WeChat Payment as the core digital solutions for Chinese tourism has been brought to millions of offline stores in more than 30 industries in China and the cooperation with European merchant, for example, Paris-based department store Guerlain assistant to provide WeChat payment being friendly with Chinese tourists and offering more diversified personalized products and services.
In recent years, WeChat has become the main social media in China holding 1.12 billion monthly active users and Year-on-year growth of 6.9% (Q1 2019). As the development of the related procedures, WeChat has been seen as a complete replacement or a necessary complement for E-commerce website, APP and other digital marketing platforms. WeChat is a multifunctional channel and the most important center for connecting to Chinese market by diverse functions provided. It has been seen as the most important digital solutions platform for Chinese Tourism.
WeChat Official Accounts
WeChat Mini-Program is the sub-applications within the WeChat ecosystem which allows user visit the websites without leaving WeChat. The mini-program has a casual way to use without downloading and installing.
WeChat Mini-Program can be widely used in different industries: Tourism, Retail, Hospitality, and transportation. WeChat Mini Games, information spread, communal facilities (for example, transportation) and e-commerce are main pattern of manifestation of realization. The functions inside it are mainly share with e-commerce, friends, coupons. WeChat Mini-Program allows brands settle in the local application and adapt to Chinese consumption habits.
3. Other Channels
4. Peak Time Channel
For Chinese customer, the seasonality of tourist industry is obvious. Better focus on specific customer portrait on specific period develop the accuracy of brands marketing. There are 4 main peak time of Chinese tourist visit Europe: The May Day holiday, the summer vocation, the National Day Golden Week and the Spring Festival holiday. During these peak times, China’s tourism industry has become the top beneficiary.
There were 6.5 million Chinese tourists traveled abroad in lunar New Year in 2018, according to the report published jointly by China tourism Academy, the China National Tourism Administration and Ctrip, which rise by 5.7 percent from 2017. At the same time, Chinese have more and more digital ways to celebrate holidays, for example distributing the red envelope on WeChat and attending themed campaigns on Douyin.
H5 game activation campaign
We Designed Marketing Campaigns by WeChat Mini Game and we created the treasure hunt game and offer different prizes such like the tickets of Paris Attractions to introduce the business and arise awareness of potential clients. By the interesting and bonus system, the client’s engagement is improved.