Western tourists who have ever been attempted to take a taxi in Shanghai should understand how a Chinese feel like while travelling in Europe. They face both culture and language barrier.
Major destinations like Venice and Barcelona are overcrowded. To solve the problem and grow Chinese FIT, crowd control and decentralization are efficient. Having the right tools at disposal helps tourists find their way and give them opportunities to visit surrounding areas.
In May 2017, EuroPass launched the first digital tool for the RATP (Régie des Transports Autonomes Parisiens), a French public transport company serving numerous Chinese tourists.