The development of information industry

In the previous information industry, the content of information was determined by editors, users could only choose to receive information at a fixed time and place. With the development of the times, users can participate more in the content production and distribution process. more independent choices.

With the continuous development of the Internet industry, after the Web3.0 era, the information industry has entered a new era, the pan-information era. In this stage, the information content is more centered on user needs and assisted by search technology. Staff can use multi-dimensional data to determine user preferences, so that information can be more accurately transmitted to targeted user groups.

For the latest “pan-information” era, we currently do not have a clear industry definition. According to the definition of the 36Kr Research, “Pan-information is a further expansion and extension of the information boundary. All the information used：the conversations you see and are relevant to you, can be called pan-information. ” Today, Douyin short video, Zhihu platform’s Q&A, and WeChat/Weibo users’ posts are all within the scope of pan-consulting.

Four value of “pan-consulting”

Nowadays, the value of the new information platform can be present in four aspects: user value, data value, traffic value and ecological value (source from: thepaper.cn)

The “pan-information” industry can better meet the users’ individual needs for information. Users can also obtain the information they need more quickly through the precision marketing of the platform. Based user portraits and operational data, the advertising space of the pan-information platform began to develop. The concept of payment for traffic came into being. As content is the focus of the information industry, high-quality content and original authors have received stronger support in the “pan-information” era, which is conducive to the formation of a more standardized information ecosystem. The four values work together to make the brand’s influence continue to expand, and the commercial value is also improved accordingly.

The market status of the “pan-information” industry

From the source from 36Kr Research, The first echelon “pan-information” products with DAU (Average number of daily active users) exceeding 100 million are represented by WeChat, Weibo, Toutiao, Baidu, Douyin, and Kuaishou; the second echelon DAU is between 50 million and 100 million, such as Station B and Watermelon Video, etc.; the third echelon DAU is between 10 million and 50 million, such as Little Red Book, Zhihu, and Qu Toutiao.  

According to URORA’s survey results, users browse information mainly for understanding current affairs and tracking hot topics. Nearly 60% of users tend to browse information posted by following accounts

What we are doing

As a senior digital marketing industry expert, EuroPass is committed to providing social media management services and mobile payment functions. At present, it has cooperated with many local tourism bureaus in France to help them develop the Chinese market through digital solutions on the WeChat platform. We can also provide content marketing on Zhihu platform, Weibo, and Toutiao according to the needs of enterprises.

Our team regularly publishes customised content for the company on social media to enhance the visibility of the city. EuroPass provides digital solutions that can be described as a complementary plan answering your needs, helping to reach your goals, respecting your vision, values, and style. 

Know more information of industry analysis, please click here: https://europasschina.com/category/blog/industry-analysis-and-market-research-in-china/

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What’s the live-streaming?

Live streaming shopping refers to a new kind of e-commerce service model, by using a live streaming module through certain social media platforms. Live streaming shopping can provide a close-range merchandise display, consultation, and real-time reply, as well as a virtual shopping guide. It can be set up by the live streaming room of the store or promoted by professional anchors. Live streaming is not just more kindly and interactive but also shortens intermediary channels such as resellers. Live-commerce realizes connection directly for products and consumers. To sum up, could offer a price more favorable to customers, and enhance the selling efficiency for merchants.

The advantage of live commerce

The advantage of live streaming shopping is to maintain interaction. Familiarity, and confidence between consumers and sellers, while ensuring the presentation of merchandises’ details. Sellers could serve customers in one-to-many way and give them a price lower than general commerce.

The trend of live streaming and live commerce in China

Since 2016, live streaming has accelerated its penetration in all areas in China. “Live + entertainment” such as live programs and live games have attracted a large number of users and made a profitable profit. Live streaming in e-commerce does not make a profit through rewards and advertising directly. It gains profits through the anchor’s recommendations that link to the products’ pages. The continuous transformation could be achieved from the most cost-effective merchandise. Since 2017, the e-commerce platforms such as Taobao, Douyin (Tik Tok), and Kuaishou have successively launched live streaming and live commerce. All of these new services can satisfy customers’ needs of entertainment, emotion, and shopping. Moreover, live streaming and live commerce can help the group of consumers who do not have enough time, or who have doubts about the merchandise to select perfect products.

Until June 2019, the profit from the live streaming shopping in China reached 433 million yuan (55 million euros), which represents 50.7% of all netizens. Live streaming shopping of Taobao, the GMV (Gross Merchandise Volume ) of Douyin (Tik-Tok), and Kuaishous’ e-commerce have all exceeded their target. It deserves to mention that Taobao’s live-streaming profit exceeded 400 billion yuan (50.8 billion euros) during this special situation. Besides that, as one of the most popular applications in China, WeChat is still a new player in the live streaming domain. From all facts mentioned before, China has great potential for the live streaming and live commerce market.

Live streaming in our mini-program

In our two latest live streaming activities (the tour of the Arc de Triomphe on 03/04/21 and the nival tour in Saas-fee in Switzerland on 03/17/21). We invited some “KOLs (Key Opinion Leader )” to animate our live streaming shows and achieved great success. 

The main goal of our live streaming activities is to present the famous European attractions. During the live streaming, we conducted real-time communications with our audience and show them the real view of the sceneries. EuroPass hopes to promote products and services through this intuitive way and attract more people to visit the destination in the future. Moreover, live streaming is also an efficient monetization tool that can connect with the e-commerce platform. Because of this, EuroPass carried live streaming and live commerce on our mini-programs of WeChat, by proposing the destination souvenirs, online ticketing reservation and peripheral merchandise etc. 

Know more things about the Chinese industry analysis, please click here: https://europasschina.com/zh/category/blog/industry-analysis-and-market-research-in-china/

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Here is the results of our survey under the COVID-19 crisis:

• 77% of the respondents are between 18 and 30 years old, which correspond to young and connected profile
• 78% of the respondents are ready to travel abroad after COVID-19
• 59% of respondents consider the Western Europe as the most ideal travel destination
• 28% of those surveyed wish to travel between November 2020 and January 2021 ; 27% want to travel this summer ; and 24% of them want to go on a trip during the Golden Week
• 35% of the respondents wish to travel with their family
• 24% of people surveyed has strongly showed their interest in “health” and “nature” for the choice of destinations
• The fact that European authorities have claimed an improved situation within their territory, has influenced 28% of respondents to still choose Europe as their ideal travel destinations.
• 24% of respondents use WeChat to search for travel destination information
• 21% of respondents use Ctrip platform before the departure, followed by the number of those who use WeChat official accounts and WeChat Mini-programs

Chinese tourists are a leading source of global tourism market. Despite the current crisis, the Chinese tourist market is still full of opportunities and we must not turn our back. In order to navigate this market and attract Chinese tourists, it is important to build a footprint within Chinese social networks. For instance, creating a WeChat account, being part of a WeChat Mini-program, etc.
Given this circumstance, no denying that the Chinese FIT travelers are the key to help the European and French tourism industry at a rapid pace.

You want to conquer and make your mark in this market full of opportunities? Do not hesitate to contact EuroPass for further information: info@europass.paris

Know more about the information of industry analysis, please click: https://europasschina.com/zh/category/blog/industry-analysis-and-market-research-in-china/

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The COVID-19 appeared last December in China’s Hubei province. This virus most often causes benign diseases, but can sometimes be the cause of very serious epidemics such as SARS or MERS. The COVID-19, whose origin is still poorly known, causes symptoms similar to those of seasonal flu: cough, fever, cold, shortness of breath and breathing difficulties. Despite the fact that it is more contagious, and that mortality associated with it increases with age and the existence of chronic diseases (hypertension, heart problems, diabetes, etc.) in patients affected. While waiting for a treatment or vaccine to be developed, the current treatments can only relieve the symptoms caused by the COVID-19, of which more than 85,000 people worldwide have already fully recovered.

To avoid the infection and spread of the virus, some simple gestures are important to adopt:

• Wash your hands very often with soap or hydroalcoholic gel
• Cover your mouth and nose with your sleeve or with a tissue when you cough or sneeze
• Use single-use tissues and then throw them away
• Do not shake hands or greet people with kisses on the cheek
• Avoid gatherings, reduce travel and contacts

On the other hand, it is advised by the authorities that no mask is needed if you are not sick and surgical masks are reserved for medical use.

What impact does COVID-19 have on tourism industry?

More than 110 countries are affected by the epidemic today. The outbreak of COVID-19 has been hitting the tourism sector hard. Both supplies and demands have significantly dropped within a very short period of time. It is still too early to conclude the overall impact of COVID-19 on international level. However, UNWTO has predicted the outcome of the current crisis by referring to SARS of 2003 and taking into account of the magnitude and dynamism of tourism industry, the geographical extent of COVID-19 and its potential economic impact:

• As of today, UNWTO estimates that international tourist arrivals worldwide in 2020 could drop down by 1% to 3%, contrary to the growth of 3% to 4% that was initially expected at the beginning of January 2020.
• This could result in a shortfall of 30-50 billion USD in terms of spending by international visitors (international tourism revenue).
• Today, the Asia-Pacific would be the most affected region with a fall of international tourist arrivals by 9% to 12%, which is opposite to the growth of 5% to 6% forecasted at the beginning of January 2020.
• Given the rapidly changing situation, it would be premature to make estimation for other regions of the world.

UNWTO reminds that any estimates should be treated very carefully. We have to be aware of the uncertainty of COVID-19 crisis, which could lead to further alterations.

What measures are implemented by the government in France ?

On March 14, 2020,  French Prime Minister Edouard Philippe declared that the fight against the epidemic had risen to the stage 3, and ordered that all places open to the public and that are not essential services (food shops, pharmacies, gas stations, banks, press outlets and essential public services) be closed until further notice. The goal of the decree is to avoid citizen’s gathering in crowds, including friend and family ones. The use of public transport should only be for work purposes and only when it is necessary and indispensable.On March 16, 2020,  
French government has taken the measures to the next level. In order to mitigate the spread of the virus, all movements outside of the home are no longer allowed until the end of the month.
The only authorized outings with a certificate are as follows:

• Move from home to work when telework is not possible
• Make essential purchases in authorized local shops
• Go to a health professional
• Travel to take care of your children or to help vulnerable people on the strict condition of respecting barrier gestures
• Exercise only on an individual basis, around the home and without any gathering

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This blog aims to introduce the newest features of Chinese outbound tourists’ characteristics and demands.

1. User portrait upgrade:

Consumers are younger

In the West, luxury brands are more purchased by middle-aged people who own a stable professional  situation and relatively high salary.

On the other side, in China, it is the younger population who is able to earn a higher salary because more and more of them choose to get their education in developed cities. Thus, they are better educated and eager to gain a better position. Most importantly, they are more open to western culture and have a lot of opportunities to travel abroad,  unlike their parents. They have higher requirements for consumptions, whether it’s brands’ value or service.

Female outbound tourists spend more

Reported by China’s XieCheng tourism, the proportion of women in Free Independent Travel has been rising every year, reaching 58 percent in 2018, which is 16 points higher than men.

During their travel, women are demonstrated to spend more than men. In addition, there are abundant resources to assist the females in overseas shipping. For example, the two biggest mobile payments in China: Alipay and WeChat Pay. They include several practical functions such as recommendations of shopping areas and restaurant reservations.

20% of high-end tourists account for 80 percent of all outbound spending

According to the data report of MasterCard, high-end tourists account for about 20 percent of all outbound travellers and account for more than 80 percent of total outbound spending, four times more than Chinese outbound travellers. Growth in travel spending is due to the Chinese tourists spending their money on more diverse gameplay and experience. For example attending special attractions, booking a show, taking a hot air balloon flight or diving.

2. Consumption upgrade:

Chinese tourists choose a variety of payment methods

Since 2019, Japan, United Arab Emirates, United Kingdom, France, Singapore, United States, Spain, South Korea, Italy and Australia have become the most popular destinations of Chinese outbound tourists. Furthermore, there are over a hundred countries which support outbound consumption and about sixty countries that provide area scan code payment.

Taking a look at payment methods, bank card consumption is still the most used method, but mobile payment is rapidly increasing. Alipay, a domestic third-party payment platform is committed to providing “simple, safe and fast” payment solutions. It has been the world’s largest mobile payment vendor since 2014. It does not only provide convenience and multiple payments, but also provides several promotion campaigns for overseas merchants.

Chinese outbound tourism consumption is increasingly diversified

With the increase of Chinese travelling abroad, the consumption structure has been updated. More people pay attention to the experimental and spiritual consumption.

According to the report:

→  the number of museum orders in overseas tickets increased by 105%

→ Overseas taxi hailing increased by more than 300%

→ Booking of overseas local guides increase by more than 40%

In 2019, the most popular travel product categories include overseas tickets, meal ordering, one-day tours, shopping, car rental, etc.

The number of FIT has increased

Customized tourism will enter the mature period of the market and personalized demand will be to a greater extent highlighted. Since 2018, China continued to be the world’s largest source of outbound tourists and the trend of personalized outbound tourism has become remarkable.

Independent travel, customized tours, private tours are rapidly growing. Several online platforms support the FIT’s customized trips, including checking, ordering and paying functions in a huge range of activities. The apps such as Mafengwo, XieCheng, Alipay, Qiongyou support travelers to have a better travel experience.

However, WeChat, as the biggest chinese social media platform, has played an important role in communication between China and the world, allowing oversea merchants better target to the booming Chinese tourism market.

Know more information about Chinese tourism, please click: https://europasschina.com/category/blog/industry-analysis-and-market-research-in-china/

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WeChat Solutions for Outbound Chinese Tourism is corresponding to the tourism trend worldwide and it’s an innovating way for brands to target and communicate to Chinese tourism.

A growing number of Chinese FITS (Free Independent Travellers) are using public transportation abroad to get around, while a lack of Chinese signs in public transportation across Europe can result in frustration of these Chinese tourists.

There are several case studies regarding the WeChat Solutions created by EuroPass helping brands reach Chinese FITS in tourism and transportation industry below.

1. RATP (Paris Subway)

From RATPs WeChat Official Account to WeChat travel experience mini-program, EuroPass provides RATP with a full digital service on WeChat. EuroPass has assisted RATP (Régie autonome des transports parisiens) become the first transport network in the world, outside of China, who offers this service.

According to records from the Paris tourist office since 2017, Chinese travellers are one of the most prominent foreign visitors to Paris, which has resulted in an increase in the Chinese traveller’s digital comsuption while in Paris. RATP determined its strategy of being presence within WeChat and announced it during the Chinese tourism decision-Makers Congress in April, 2019.

Key functions of RATP Wechat Solutions:

A. Smart Ticketing through WeChat Pay on Mini-Program (Metro)

Chinese tranllers could reach the relevant information and purchase different kinds of Paris metro tickets through EuroPass Mini-Program with WeChat In-App Payment. After making the purchase, the Chinese traveller would redeem their WeChat barcode ticket for a Metro ticket in one of the subway service window.

B. WeChat QR Code Payment in Paris subway

Chinese travellers could scan the QR Code displayed within the different Paris subway stastions to gain access to the RATP WeChat Account and also purchase train tickets.

C. WeChat mini-program - WeChat Travel Experience

The WeChat Travel Experience mini-program provides users access to the Paris metro map and Subway Line information. It optimises and simplifies the traveller’s jourmey, thanks to this functional travel help.

D. RATP WeChat Official Account

The RATP WeChat Official Account guide users through the different offers (social touristic offers) and information (maps/timetables) of their public transportation networks.

2. TMB (Barcelona Transport)

As a world-famous tourist city, Barcelona’s transportation network is very advanced, including Metro, Bus and Bus tours. How do we buy these transportation tickets? was a question that the Chinese FITs would ask. However, the Language barrier, complex itinerary and the payment methods accepted, frustrated Chinese independent travelers.

Under these circumstances, TMB (Transports de Barcelona) worked with EuroPass to create and offer a fast and convenient user experience for Chinese tourists. EuroPass provided them with a WeChat solution that not only answered this question, helping Chinese travellers to purchase transportation tickets via WeChat, but also helped them with the information and navigation to reach major Barcelona attractions.

Key functions of TMB Wechat Solutions:

A. TMB WeChat Official Account

Offers different types of transportation information in Barcelona, ensuring that the Chinese tourists fully understand the traffic situation in Barcelona and assist them to make choice, fulfil their transportation tickets purchased.

B. WeChat mini-program - WeChat Travel Experience

User could connect to the WeChat mini-program from the WeChat Official Account or directly open it to check ticket details, explain the different ticket types, etc. Providing a fast and convenient user experience targeting Chinese travellers for transportation companies.

C. WeChat Pay (In-App Payment)

Provide fast and efficiency payment process within WeChat mini-program for purchasing transportation tickets through WeChat pay. Users could check their ticket in the ticket management interface and make the related operations.

3. Nice Côte d'Azur (Nice Transport)

Nice is a tourist city in France which receives a large amount of tourists every year.

A. WeChat mini-program - WeChat Travel Experience

Nice Côte d’Azur could be found in the WeChat Travel Experience mini-Program after geolocation on the first page. It consists of 3 functions: Map Download, Itineary Information and Travel Assistant which fulfill the travelers’ needs.

B. WeChat QR Code

Obvious WeChat QR Code in the public transports stations for Chinese tourists to check information.

These are 3 cases of WeChat Solutions for Outbound Chinese Tourism (transportation industry). Click Contact Us to customize your own digital solutions.

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