WeChat Solutions for Outbound Chinese Tourism is corresponding to the tourism trend worldwide and it’s an innovating way for brands to target and communicate to Chinese tourism.
A growing number of Chinese FITS (Free Independent Travellers) are using public transportation abroad to get around, while a lack of Chinese signs in public transportation across Europe can result in frustration of these Chinese tourists.
There are several case studies regarding the WeChat Solutions created by EuroPass helping brands reach Chinese FITS in tourism and transportation industry below.
1. RATP (Paris Subway)
From RATPs WeChat Official Account to WeChat travel experience mini-program, EuroPass provides RATP with a full digital service on WeChat. EuroPass has assisted RATP (Régie autonome des transports parisiens) become the first transport network in the world, outside of China, who offers this service.
According to records from the Paris tourist office since 2017, Chinese travellers are one of the most prominent foreign visitors to Paris, which has resulted in an increase in the Chinese traveller’s digital comsuption while in Paris. RATP determined its strategy of being presence within WeChat and announced it during the Chinese tourism decision-Makers Congress in April, 2019.
Key functions of RATP Wechat Solutions:
A. Smart Ticketing through WeChat Pay on Mini-Program (Metro)
Chinese tranllers could reach the relevant information and purchase different kinds of Paris metro tickets through EuroPass Mini-Program with WeChat In-App Payment. After making the purchase, the Chinese traveller would redeem their WeChat barcode ticket for a Metro ticket in one of the subway service window.
B. WeChat QR Code Payment in Paris subway
Chinese travellers could scan the QR Code displayed within the different Paris subway stastions to gain access to the RATP WeChat Account and also purchase train tickets.
C. WeChat mini-program - WeChat Travel Experience
The WeChat Travel Experience mini-program provides users access to the Paris metro map and Subway Line information. It optimises and simplifies the traveller’s jourmey, thanks to this functional travel help.
D. RATP WeChat Official Account
The RATP WeChat Official Account guide users through the different offers (social touristic offers) and information (maps/timetables) of their public transportation networks.
2. TMB (Barcelona Transport)
As a world-famous tourist city, Barcelona’s transportation network is very advanced, including Metro, Bus and Bus tours. How do we buy these transportation tickets? was a question that the Chinese FITs would ask. However, the Language barrier, complex itinerary and the payment methods accepted, frustrated Chinese independent travelers.
Under these circumstances, TMB (Transports de Barcelona) worked with EuroPass to create and offer a fast and convenient user experience for Chinese tourists. EuroPass provided them with a WeChat solution that not only answered this question, helping Chinese travellers to purchase transportation tickets via WeChat, but also helped them with the information and navigation to reach major Barcelona attractions.
Key functions of TMB Wechat Solutions:
A. TMB WeChat Official Account
Offers different types of transportation information in Barcelona, ensuring that the Chinese tourists fully understand the traffic situation in Barcelona and assist them to make choice, fulfil their transportation tickets purchased.
B. WeChat mini-program - WeChat Travel Experience
User could connect to the WeChat mini-program from the WeChat Official Account or directly open it to check ticket details, explain the different ticket types, etc. Providing a fast and convenient user experience targeting Chinese travellers for transportation companies.
C. WeChat Pay (In-App Payment)
Provide fast and efficiency payment process within WeChat mini-program for purchasing transportation tickets through WeChat pay. Users could check their ticket in the ticket management interface and make the related operations.
3. Nice Côte d'Azur (Nice Transport)
Nice is a tourist city in France which receives a large amount of tourists every year.
A. WeChat mini-program - WeChat Travel Experience
Nice Côte d’Azur could be found in the WeChat Travel Experience mini-Program after geolocation on the first page. It consists of 3 functions: Map Download, Itineary Information and Travel Assistant which fulfill the travelers’ needs.
B. WeChat QR Code
Obvious WeChat QR Code in the public transports stations for Chinese tourists to check information.