Destination Marketing Organization
EuroPass develops a unique ecosystem within Chinese platforms and provides comprehensive strategies that can help your destination management.
EuroPass launched the Global WeChat Travel Experience Mini-Program, a Chinese friendly geolocated travel guide developed within the WeChat ecosystem, for worldwide cities and countries, sponsored by Atout France, ETOA and UNWTO. Our partner references: the Paris Tourism Office, the European Tourism Commission, Visit Barcelona, Geneva Tourism, Venezia Unica, NYC Go etc.
We also develop a unique ecosystem within Chinese platforms (WeChat, Weibo, Alibaba, Douyin…) to be the link between Chinese travellers and the World. We offer travellers an easy, convenient and secure way to travel around the World thanks to our offices in Los Angeles, Barcelona, Paris, Milan, Casablanca, Lausanne, London, DubaÏ, Shenzhen and Shanghai.
How to implement a destination management plan with EuroPass?
Our experts can help to add value to your destination by coming up with a comprehensive strategy to attract, interact and convert the Chinese travellers, providing a complete and unique offer with a wide range of marketing techniques within Chinese social media ecosystem: WeChat, Weibo, Douyin content marketing, display advertising, Live-streaming, KOL promotion etc. Your local stakeholders such as hotels, attractions, travel companies and other businesses, can all then participate and contribute to this strategy, in order to attract more travellers.
Do not hesitate to contact EuroPass if you want personalized advice in order to establish the best strategy to enter the world's leading tourist market.
EUROPASS SOLUTIONS
#1 Attract the flow
Objective
The main objective is to capture the flow of Chinese tourists and encourage them to visit your destination.
Budget
5K € to 9K €
Recommended products
WeChat account, H5 games, WeChat travel experience
they trust us
Showcase : Stuttgart Tourism Office
Showcase : Venice Tourism Office
#2 Inform Chinese tourists
Objective
Your main objective is to inform Chinese tourists who are looking for information about your destination.
Budget
10K € to 19K €
Recommended products
WeChat account, WeChat travel experience, WeChat E-boutique
they trust us
#3 Strengthen awareness
Objective
Your main objective is to strengthen the reputation of your destination in the Chinese market to increase the flow of Chinese tourists.
Budget
20K € to 49K €
Recommended products
WeChat, Weibo, WTE, dedicated mini program
they trust us
Showcase : New York City
EuroPass lands in the United States! Together with the New York City Tourist Board, EuroPass created and manages their WeChat mini-program dedicated to Chinese tourists. This mini-program sponsored by NYGo is the unique and central marketplace dedicated to all tourism stakeholders: tourist attractions, museums, hotels and restaurants, retail, transports. It promotes the different showcases of member partners.
Showcase : Geneva Tourism Office
#4 Improve the experience
Objective
Your main goal is to influence a large audience to convince them to choose your destination for their next vacation.
Budget
50K € to 99K €
Recommended products
WeChat, Weibo, WTE, KOL-influencer, Mafengwo, Douyin, WeChat Channel, Live-streaming
they trust us
#5 Impose the brand as essential
Objective
Your main goal is to establish your destination as a must-see for Chinese tourists.
Budget
More than 100K €
Recommended products
WeChat, Weibo, WTE, KOL-influencer, Mafengwo, Douyin, WeChat Channel, Live-streaming, H5 games
they trust us
Showcase : Paris Tourism Office (OTCP)
More details of our solutions and products ?
“News, trends and development” prepared by EuroPass.
Click here to download the full report
EUROPASS ADDED VALUES
WTE BO
WeChat Travel Experience Mini-program back-office
E-commerce BO
Back-office for cross-border e-commerce
Social CRM
Social Customer relationship management
Data BO
Data backoffice for various social midia accounts
- Creation of your dedicated space on WeChat Travel Experience
- WeChat E-shop for online ticketing reservation
- Cross-border e-commerce to sell physical products in China
- Reporting available through the online back-office
- Social CRM system for segmented communication
- Creation of traced QRcode for targeted communication
since 2016
followers / year
/ year
