Increase visibility
EuroPass is the digital agency dedicated to Chinese tourism customers, European leader in the implementation of Chinese digital solutions.
The short videos recently became the most popular online marketing channel in China with the emergence of new solution. Especially after the outbreak of covid-19, more and more people tend to browse short videos to pass their fragmented time at home. As a digital marketing expert, EuroPass is also following the trend of short videos. We hope to let more people know about Europe in this way.
At present, EuroPass manages dozens of video channels for its clients, in tourism and retail :
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Geneva Tourism bureau trusted EuroPass to open and animate its Douyin and WeChat Channel accounts to publish inspiring videos.
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EuroPass also opened the Douyin and WeChat Channel accounts of Paris Tourism Board to realize a series of live-streaming, promoting the destinations and Parisians attractions and inspiring the Chinese travelers for their next travel to France.
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In 2021, we invited Mr. ZHU ZHENGTING to promote the European Recovery Plan for 35 European destinations.
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In 2019, EuroPass cooperated with Atout France and OTCP to invite in Paris the famous Chinese pop music group NEX7. They shot several scenes for their new album clip and Paris Tourism Board invited them to Paris City Hall and awarded NEX7 with the honorary title of "2019 Paris Tourism City Image Promotion Ambassador". The campaign generated over 250 million views.
Live Shopping is a limited-time event that can be promoted by one or several influencers, and during which users see the brand’s product and benefit from unique offers.
Chinese public interest in Live Streaming has increased sharply, especially since the health crisis. The monthly number of active users for all live streaming applications reached 129 million in July 2020, an increase of 182.7% from the previous year.
Do not hesitate to contact EuroPass if you want personalized advice in order to establish the best strategy to enter the world's leading tourist market.
since 2016
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