EuroPass develops digital solutions within Chinese platforms dedicated to attract, interact and finally convert Chinese travellers.

Digital ticketing solution
EuroPass develops solutions dedicated to Conversion. We are currently working with French and European institutions, tourist attractions, transportation companies, hotels and retailers to cover the entire journey of Chinese tourists in Europe and convert them into active buyers.

Tourist attractions

EuroPass has developed a digital ticketing mini-program for numerous tourist attractions, allowing Chinese tourists to book and buy their tickets via WeChat and to pay them in CNY with WeChat Pay for European destinations.

Public transportation

RATP was the first non-Chinese subway network to sell its transportation tickets in Yuan via WeChat, with the creation of the digital ticketing mini-program, but also with the creation of the WeChat account and the user guide mini-program.

EuroPass-digital ticketing solution


EuroPass has finalized with Rail Europe and Voyage SNCF a WeChat mini-program ensuring the sale of digital train tickets of all Rail Europe partners (Deutsche Bahn, CFF, Thalys, Eurostar, Trenitalia...)


EuroPass has developed a WeChat mini-program to improve the experience of Chinese users in the ticket purchase process for Iberia. Iberia is still the first and the only European airways to sell digital tickets through WeChat

Hotel industry

EuroPass has developed the first WeChat mini-program dedicated to the hotel industry, which enables hotels to position themselves on the world's leading outbound tourism market and receive booking paid in CNY without developing their own solution.

EuroPass-cross-border e-commerce
Cross-Border e-commerce

In order to help European retailers to keep in touch with the Chinese consumers blocked in China, EuroPass proposes to create “Digital Pop-up Stores” for a selection of products during a couple of weeks.

The solution is comprehensive and EuroPass handles the entire project: technology, marketing, promotion, creation of catalogues, cross-border sales and financial flows, customer support, full logistics with delivery and Customs clearance in China.

Sales are activated in the 2 ecosystems Alipay and WeChat to boost visibility and results.

The EuroPass and partners’ database includes more than 500,000 Chinese consumers, individual tourists who have visited Europe in recent years. The cross-border e-Commerce platform therefore makes it possible to activate a new sales channel in order to offer your products to this qualified audience of Chinese travelers who value the original offer of European brands.
Mobile payment

Technology is advancing greatly, and mobile payment has taken over cash & credit cards to become the most used payment method for the Chinese. The average growth rate reached 181% in the last five years, with a total transaction volume of 2,000 billion RMB in 2017.

Customers can shop and pay securely with secure digital payment solutions. EuroPass provides merchants with a complete mobile payment solution on Chinese wallets, Alipay and WeChat Pay + UnionPay in mobile payment.

EuroPass-mobile payment

Do not hesitate to contact EuroPass if you want personalized advice in order to establish the best strategy to enter the world's leading tourist market.

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