Transportation

Transportation

EuroPass supports clients by coming up with personalized digital transportation solutions via WeChat Mini Program to attract, interact and convert travellers.

Benefits of working with EuroPass

EuroPass launched the Global WeChat Travel Experience Mini-Program, a Chinese friendly geolocated travel guide developed within the WeChat ecosystem, for worldwide cities and countries, sponsored by Atout France, ETOA and UNWTO. Several strategic partners joined the program, such as Air France, Ibéria, Rail Europe, Eurostar, Paris Airport, RATP and TMB.

We also develop a unique ecosystem within Chinese platforms (WeChat, Weibo, Alibaba, Douyin…) to link the Chinese travellers and the visited countries. We offer travellers an easy, convenient and secure way to travel around the World thanks to our offices in Los Angeles, Barcelona, Paris, Milan, Casablanca, Lausanne, London, DubaÏ, Shenzhen and Shanghai.

How to implement a Welcome Chinese plan with EuroPass?


Our experts can help influence Chinese tourists to use your transportation solution when traveling abroad by coming up with a comprehensive strategy to attract, interact and convert the Chinese travellers. We provide a comprehensive and unique offer with a wide range of marketing solutions within Chinese social media ecosystem: communication and marketing solutions, digital payment solution for in-store and on-line payment, e-commerce cross border solution, Live-streaming, KOL promotion etc. Your partners can all participate to this strategy to boost the visibility of the solution and drive more travellers to their stores.

Do not hesitate to contact EuroPass if you want personalized advice in order to establish the best strategy to enter the world's leading tourist market.

EUROPASS SOLUTIONS

#1 Attract the flow

Objective

The main objective is to provide information in Chinese, in a static manner, to Chinese tourists in the destination.

Budget

0K € to 5K €

Recommended products

WeChat account, WeChat travel experience

they trust us

Showcase : WeChat Travel Experience

EuroPass has created an online transport guide via WeChat Mini Program, this transport guide allows Chinese tourists to download the city map, consult the transport lines, the online ticket buying guide, and also a presentation of the company. Ligne d’Azur and Air France entrusted EuroPass to promote this guide into WeChat Travel Experience, and provide Chinese tourists with exclusive offers and travel tips.

Showcase Transportation : Iberia Airlines

EuroPass created the mobile digital ticketing solution for Iberia Airlines in January 2020, the 1st European airline to deliver an Instant Digital Ticketing solution in CNY with Wechat Miniprogram and WechatPay ! In the first phase, we offer two basic functions: ticket purchase and order inquiry. With excellent user experience, simple interface design and friendly interaction, the solution provides users with efficient ticketing services. These 2 basic features have been able to complete 80% of the user’s needs and the mini-program generated the first orders right after its public opening.

#2 Inform Chinese tourists

Objective

Your main objective is to provide dynamic information in Chinese to the Chinese tourists visiting in the destination.

Budget

6K € to 10K €

Recommended products

WeChat account, Weibo account, WeChat travel experience, WeChat E-boutique

they trust us

#3 Strengthen awareness

Objective

Your main objective is to influence Chinese tourists who use your services to consume additional services.

Budget

11K € to 20K €

Recommended products

WeChat account, Weibo account, Mafengwo, WeChat travel experience, WeChat E-boutique

they trust us

Showcase Transportation : Rail Europe

Chinese tourists prefer to visit several destinations during a trip to Europe, with RailEurope, EuroPass did not miss this opportunity to offer Chinese tourists the digital solution to book train tickets online via WeChat Pay and Alipay. With the mini program, Chinese tourists can book “point-to-point” train tickets or book a Eurail Pass for unlimited travel.

Showcase Transportation : RATP

EuroPass created and animates the RATP WeChat account since 2017. In 2018, we developed an online travel guide with a dedicated WeChat Mini Program. In 2019 Paris metro tickets can be purchased in real time in CNY via WeChat Pay. Chinese tourists can easily find the RATP account thanks to the QR code displayed in more than 80 metro stations and the bus stop. Paris has been the first city in the world to propose this innovation to Chinese travelers, contributing to make the city more Chinese friendly with a secure ticketing solution !

#4 Improve the experience

Objective

Your main goal is to influence a large audience to convince them to use this mode of transport when traveling.

Budget

21K € to 30K €

Recommended products

WeChat account, Weibo account, WeChat travel experience, WeChat E-boutique

they trust us

#5 Impose the brand as essential

Objective

Your main goal is to sustainably establish the company as one of the most "Chinese Friendly".

Budget

More than 30K €

Recommended products

WeChat account, Weibo account, WeChat travel experience, WeChat E-boutique, Alipay, WeChat Channel, Live-streaming

they trust us

Showcase Transportation : Aéroports de Paris

EuroPass created and animates the WeChat overseas account of Aéroports de Paris. This is a restart from their former “Chinese WeChat account” thanks to the efficiency and professionalism of the EuroPass team. With Groupe ADP, we propose a complete and unique offer combining the activation of Chinese social networks to capture traffic growth, the E-commerce solution to enhance the offer of services, shops, restaurants, and the technology to enrich the passenger experience, with a team of experts for 360 ° support.

More details of our solutions and products ?

News, trends and development” prepared by EuroPass.
Click here to download the full report

EUROPASS ADDED VALUES

WeChat-travel-experience-backoffice

WTE BO

WeChat Travel Experience Mini-program back-office

Crossborder-e-commerce-BO

E-commerce BO

Back-office for cross-border e-commerce

Social-CRM-BO

Social CRM

Social Customer relationship management

Data BO

Data BO

Data backoffice for various social midia accounts

EuroPass provides an “all-in-one” SAAS solution, allowing you to display and promote information on your products and services, and to implement a global digital communication strategy. EuroPass provides detailed reporting for you to get a better understanding of customers’ social behaviours and to achieve accurate market segmentation.
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Accounts created
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Transportation

Transportation

EuroPass is the first digital agency to implement the RATP Wechat mini-program solution in France. RATP mini-program allows Chinese travelers buy metro tickets through WeChat pay and have more assistant transportation information.

EuroPass full-service digital agency targeting Chinese Free Independent Travellers (FIT).

Let us animate your digital

Western tourists who have ever been attempted to take a taxi in Shanghai should understand how a Chinese feel like while travelling in Europe. They face both culture and language barrier.

Major destinations like Venice and Barcelona are overcrowded. To solve the problem and grow Chinese FIT, crowd control and decentralization are efficient. Having the right tools at disposal helps tourists find their way and give them opportunities to visit surrounding areas.

In May 2017, EuroPass launched the first digital tool for the RATP (Régie des Transports Autonomes Parisiens), a French public transport company serving numerous Chinese tourists.

Since CGTN France produced a video in October 2017, EuroPass has continued to innovate for RATP. On top of its WeChat account, RATP also has a Chinese version of its official website, weekly newsletters in Chinese and most recently a WeChat mini-program “travel guide” with a built-in “pay & collect” function to sell its ticket online in RMB via WeChat.

Assisted from the start by EuroPass, RATP became a leading enterprise in the industry regarding Chinese tourism. EuroPass is ready to work with all kind of public transportation companies so together we create new remarkable projects. 

WeChat official account creation icon
+
Accounts created
since 2016
WeChat management WeChat advertising
M+
Social media
followers / year
WeChat advertising increasing visibilities
M+
Page Views
/ year
online store command
+
Orders Online and Offline / year