Destination marketing management

Destination Marketing Organization

EuroPass develops a unique ecosystem within Chinese platforms and provides comprehensive strategies that can help your destination management.

Benefits of working with EuroPass

EuroPass launched the Global WeChat Travel Experience Mini-Program, a Chinese friendly geolocated travel guide developed within the WeChat ecosystem, for worldwide cities and countries, sponsored by Atout France, ETOA and UNWTO. Our partner references: the Paris Tourism Office, the European Tourism Commission, Visit Barcelona, Geneva Tourism, Venezia Unica, NYC Go etc.

We also develop a unique ecosystem within Chinese platforms (WeChat, Weibo, Alibaba, Douyin…) to be the link between Chinese travellers and the World. We offer travellers an easy, convenient and secure way to travel around the World thanks to our offices in Los Angeles, Barcelona, Paris, Milan, Casablanca, Lausanne, London, DubaÏ, Shenzhen and Shanghai.

How to implement a destination management plan with EuroPass?

Our experts can help to add value to your destination by coming up with a comprehensive strategy to attract, interact and convert the Chinese travellers, providing a complete and unique offer with a wide range of marketing techniques within Chinese social media ecosystem: WeChat, Weibo, Douyin content marketing, display advertising, Live-streaming, KOL promotion etc. Your local stakeholders such as hotels, attractions, travel companies and other businesses, can all then participate and contribute to this strategy, in order to attract more travellers.

Do not hesitate to contact EuroPass if you want personalized advice in order to establish the best strategy to enter the world's leading tourist market.


#1 Attract the flow


The main objective is to capture the flow of Chinese tourists and encourage them to visit your destination.


5K € to 9K €

Recommended products

WeChat account, H5 games, WeChat travel experience

they trust us

Showcase : Stuttgart Tourism Office

Together with the Stuttgart Tourism Office, EuroPass has created and manages their WeChat account, and mini-program for a comprehensive digital communication approach. We organized a co-branded campaign with the Outlet Metzingen and the Stuttgart Tourist Office during the Chinese Golden-Week, achieving a solid increase in flows and subscriptions to the 2 accounts.

Showcase : Venice Tourism Office

Together with the Venice Tourism Office, EuroPass created and managed their WeChat account, a mini-program but also a WeChat E-shop. The Venice Account is not limited to providing practical information, Chinese tourists can also book tickets online via mini-program and pay in cny with WeChatPay. Tickets available include transportation, museums, and the Venice City Pass.

#2 Inform Chinese tourists


Your main objective is to inform Chinese tourists who are looking for information about your destination.


10K € to 19K €

Recommended products

WeChat account, WeChat travel experience, WeChat E-boutique

they trust us

#3 Strengthen awareness


Your main objective is to strengthen the reputation of your destination in the Chinese market to increase the flow of Chinese tourists.


20K € to 49K €

Recommended products

WeChat, Weibo, WTE, dedicated mini program

they trust us

Showcase : New York City

EuroPass lands in the United States! Together with the New York City Tourist Board, EuroPass created and manages their WeChat mini-program dedicated to Chinese tourists. This mini-program sponsored by NYGo is the unique and central marketplace dedicated to all tourism stakeholders: tourist attractions, museums, hotels and restaurants, retail, transports. It promotes the different showcases of member partners.

Showcase : Geneva Tourism Office

EuroPass carried out with the Geneva Tourism Office a “Reunion Geneva Better Together” campaign, communicated on the Chinese social networks WeChat, Weibo, Ctrip, with H5 games. With the collaboration of KOLs (influencers), we carried out in total more than 12 million impressions. This campaign has achieved high visibility in terms of promoting Geneva as an ideal destination for travel. In 2021, we created the WeChat Channel account for Geneva to promote attractive videos about the destination, an ongoing great adventure…

#4 Improve the experience


Your main goal is to influence a large audience to convince them to choose your destination for their next vacation.


50K € to 99K €

Recommended products

WeChat, Weibo, WTE, KOL-influencer, Mafengwo, Douyin, WeChat Channel, Live-streaming

they trust us

#5 Impose the brand as essential


Your main goal is to establish your destination as a must-see for Chinese tourists.


More than 100K €

Recommended products

WeChat, Weibo, WTE, KOL-influencer, Mafengwo, Douyin, WeChat Channel, Live-streaming, H5 games

they trust us

Showcase : Paris Tourism Office (OTCP)

In 2019, #Next 7 became “Ambassadors” of “Paris Je t’Aime”, a group of 7 star singers in China. EuroPass organized and promoted this collaboration between Next 7, OTCP and Atout France. The announcement of this collaboration generated over 250 million views! Paris is undoubtedly the leading destination for Chinese tourists in Europe !

More details of our solutions and products ?

News, trends and development” prepared by EuroPass.
Click here to download the full report




WeChat Travel Experience Mini-program back-office


E-commerce BO

Back-office for cross-border e-commerce


Social CRM

Social Customer relationship management

Data BO

Data BO

Data backoffice for various social midia accounts

EuroPass provides an “all-in-one” SAAS solution, allowing you to display and promote information on your products and services, to develop a global digital communication. EuroPass provides detailed reporting for you to get a better understanding of customers’ social behaviours and to achieve accurate market segmentation.
Accounts created
since 2016
Social media
followers / year
Page Views
/ year
Orders Online and Offline / year

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