Attractions & Hospitality

Tourist Attractions & Hospitality

EuroPass has created a promotion center that combines different promotional information for tourist attractions and hospitality industry.

Benefits of working with EuroPass

EuroPass launched the Global WeChat Travel Experience Mini-Program, a Chinese friendly geolocated travel guide developed within the WeChat ecosystem, for worldwide cities and countries, sponsored by Atout France, ETOA and UNWTO. Prestigious partners joined the platform such as the Burj Khalifa, Louvre Museum, Pompidou Center, Disneyland Paris, Centre des Monuments Nationaux, Hyatt France, Landmark London, Groupe Barrière etc…

EuroPass also develops a unique ecosystem within Chinese platforms (WeChat, Weibo, Alibaba, Douyin…) to be the link between Chinese travellers and the countries they visit. We offer travellers an easy, convenient and secure way to travel around the World thanks to our offices and resources in Los Angeles, Barcelona, Paris, Milan, Casablanca, Lausanne, London, DubaÏ, Shenzhen and Shanghai.

How to implement Chinese social media strategy with EuroPass?

Our digital marketing experts support our Clients to define and implement a comprehensive strategy to attract, interact and convert the Chinese travellers. EuroPass provides a complete and unique offer with a wide range of marketing solutions within Chinese social media ecosystem: WeChat, Weibo, Douyin, content marketing, display advertising, Online mobile ticketing booking solution, Live-streaming, KOL promotion, etc …

Do not hesitate to contact EuroPass if you want personalized advice in order to establish the best strategy to enter the world's leading tourist market.


#1 Attract the flow


The main objective is to provide information in Chinese, in a static manner, to Chinese tourists in the destination.


0K € to 5K €

Recommended products

WeChat travel experience

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Showcase Attractions : Sealife

EuroPass has created a promotion center that combines promotional information from the city geolocated or selected by the Chinese tourist. Sealife entrusted EuroPass to promote its exclusive offers to Chinese travelers in WeChat Travel Experience.

Showcase Hospitality : Groupe Barrière

EuroPass created and animates the oversea WeChat account of Barrière Group, a prestigious French hotel Group, to introduce a selection of its beautiful hotels and restaurants in France. With a global communication strategy on WeChat and Weibo, we inform travelers and give them practical information before their trip; we provide services to enrich the lived experience via WeChat Travel Experience and mobile payment solutions on site, with the objective of enhancing the location and creating an emotional experience during the stay.

#2 Inform Chinese tourists


Your main objective is to provide dynamic information in Chinese to the Chinese tourists visiting in the destination.


6K € to 10K €

Recommended products

WeChat account, Weibo account, WeChat travel experience

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#3 Strengthen awareness


Your main objective is to influence Chinese tourists who use your services to buy additional services.


11K € to 20K €

Recommended products

WeChat, Weibo, WeChat travel experience, Mafengwo, WeChat Channel

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Showcase : National monuments centre (CMN)

Apart from communicating on WeChat and Weibo with classic “text + images” format, livestreaming is a new trend in acquiring and activating followers. At the start of 2020, live-streaming had already almost tripled in China compared to 2019. In the context of Covid, we carried out and organized with CMN, Paris Tourism and Atout France a Live Streaming session for a virtual visit of the “Arc de Triomphe”. During this cultural and historical session with a guided tour by a professionnal Chinese tourist guide, we generated:

Showcase Attractions : Burj Khalifa

EuroPass created the mobile digital ticketing solution for Burj Khalifa with a WeChat mini-program. The launch of the solution has been co-promoted by “WeChat Go” in April 2019. For this famous attraction, highest tower in the world, EuuroPass offers an instant digital ticketing solution with Wechat Pay mobile payment (AED-CNY). The solution also includes two exciting and captivating features: a rich audio-guide in Chinese, and a photobooth with Burj Khalifa illustrations to share your pictures to your WeChat network. With excellent user experience, simple interface design and user-friendly interaction, let’s visit Dubai’s dazzling night “At The Top”.

#4 Improve the experience


Your main objective is to increase awareness of the attraction before visiting the site while improving the user experience.


21K € to 30K €

Recommended products

WeChat account, Weibo account, WeChat travel experience, dedicated mini-program

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#5 Impose the brand as essential


Your main objective is to establish the company in the long term as one of the most "Chinese Friendly".


More than 30K €

Recommended products

WeChat, Weibo, WTE, influencer-KOL, dedicated mini-program, Alipay, WeChat Channel, Live-streaming

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Showcase Attractions : Louvre Museum

EuroPass created and animates the Louvre Museum oversea WeChat account. Europass proposed a complete and unique offer combining the activation of Chinese social networks to capture traffic growth, an instant digital ticketing solution in CNY to facilitate the online ticket purchase, and a dynamic and digital information center to enhance the visitor experience. EuroPass is a team of experts to provide 360° support for Chinese digital media strategy!

More details of our solutions and products ?

News, trends and development” prepared by EuroPass.
Click here to download the full report




WeChat Travel Experience Mini-program back-office


E-commerce BO

Back-office for cross-border e-commerce


Social CRM

Social Customer relationship management

Data BO

Data BO

Data backoffice for various social midia accounts

EuroPass provides an “all-in-one” SAAS solution, allowing you to display and promote information on your products and services, to develop a global digital communication. EuroPass provides detailed reporting for you to get a better understanding of customers’ social behaviours and to achieve accurate market segmentation.
Accounts created
since 2016
Social media
followers / year
Page Views
/ year
Orders Online and Offline / year

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