Retail

Retail

EuroPass supports clients to add value to their retail stores by providing digital retail solutions to attract, interact and convert travellers.

Benefits of working with EuroPass

EuroPass developped the Global WeChat Travel Experience Mini-Program, a Chinese friendly geolocated travel guide developed within the WeChat ecosystem, for worldwide cities and countries, sponsored by Atout France, ETOA and UNWTO. Prestigeous partners already joined the platform, such as Galeries Lafayette, The Bicester Village Shopping Collection, Aelia Duty Free, The Chalhoub Group, Jelmoli, Outlet City Metzingen, Guerlain, Tiffany, etc …

We also develop a unique ecosystem within Chinese platforms (WeChat, Weibo, Alibaba, Douyin…) to be the link between Chinese travellers and the World. We offer travellers an easy, convenient and secure way to travel around the World thanks to our offices in Los Angeles, Barcelona, Paris, Milan, Casablanca, Lausanne, London, DubaÏ, Shenzhen and Shanghai.

How to implement a Welcome Chinese plan with EuroPass?


Our experts support clients to add value to their store by coming up with a comprehensive strategy to attract, interact and convert the Chinese travellers. EuroPass provides a comprehensive and unique offer with a wide range of marketing techniques within Chinese social media ecosystem: communication and marketing solutions, digital payment solution and in-store payment, e-commerce cross border solution, Live-streaming, KOL promotion etc. Your Partners can then participate and contribute to this strategy, in order to attract more travellers to your stores.

Do not hesitate to contact EuroPass if you want personalized advice in order to establish the best strategy to enter the world's leading tourist market.

EUROPASS SOLUTIONS

#1 Attract the flow

Objective

The main objective is to Capture the flow of Chinese tourists present at the destination and encourage them to Drive to store.

Budget

5K € to 9K €

Recommended products

WeChat account, WeChat travel experience

they trust us

Showcase Retail: Galeries Lafayette

Galeries Lafayette Paris Haussmann has published several coupons on the WeChat Travel Experience mini-program, a practical tool dedicated to Chinese tourists. For Galeries Lafayette, over 5,000 coupons have been downloaded from the platform in 5 days during Golden Week generating + € 200,000 additional turnover.

Showcase Retail: Metzingen OutletCity

EuroPass created and animates the WeChat account of Metzingen Outlet. In 2019, we organized a campaign co-branded with Metzingen Outlet and the Stuttgart Tourism Office during the Chinese Golden-Week, achieving an increase in flows and subscriptions to the 2 accounts.

#2 Inform Chinese tourists

Objective

Your main objective is to inform Chinese tourists who are looking for information about the brand.

Budget

10K € to 19K €

Recommended products

WeChat account, Weibo, WeChat travel experience, H5 games

they trust us

#3 Strengthen awareness

Objective

Your main objective is to strengthen brand awareness in the Chinese market to increase the flow of Chinese tourists to stores.

Budget

20K € to 49K €

Recommended products

WeChat account, Weibo, WeChat travel experience, H5 games, VR Visite

they trust us

Showcase Retail: Aelia

Golden Week is an essential highlight for shops to convert Chinese tourists with“Drive to store” solutions. EuroPass has organized with Aelia Duty Free for several years digital marketing campaigns on WeChat, dedicated to all the brands of Duty Free shops in Europe. This type of campaign promotes the different brands, interacts with Chinese tourists and generates sales in the store, through the technical solutions supported by EuroPass.

Showcase Retail: Printemps

The cross-border e-commerce project via WeChat and Alipay mini-program is a new innovative shopping experience initiated by Printemps Haussmann, prestigeous Parisian Department store. With the support of EuroPass technology and operations, Printemps proposes Chinese consumers to shop remotely from their Chinese home, directly in their WeChat and Alipay mini-programs.

#4 Improve the experience

Objective

Your main goal is to increase brand awareness before going to the store while improving the user experience in the store.

Budget

50K € to 99K €

Recommended products

WeChat, Weibo, Alipay, KOL-influencer, Douyin, WeChat Channel, Live-streaming

they trust us

#5 Impose the brand as essential

Objective

Your main goal is to establish the brand as a must-have among Chinese tourists.

Budget

More than 100K €

Recommended products

WeChat, Weibo, WTE, influencer-KOL, Douyin, WeChat Channel, Live-streaming, H5 games, RED, WeChat shake

they trust us

Showcase Retail: La Vallée Village

EuroPass manages the omnichannel operations of La Vallée Village on Chinese social networks. Online to offline campaign via WeChat H5 game and WeChat Shake in-store. At the start of 2020, live-streaming had already almost tripled in China compared to 2019 with an audience of 129 million visitors / month, on different platforms: WeChat, Douyin, Red, Weibo. EuroPass supports brands to promote and sell their products online to Chinese consumers.

More details of our solutions and products ?

News, trends and development” prepared by EuroPass.
Click here to download the full report

EUROPASS ADDED VALUES

WeChat-travel-experience-backoffice

WTE BO

WeChat Travel Experience Mini-program back-office

Crossborder-e-commerce-BO

E-commerce BO

Back-office for cross-border e-commerce

Social-CRM-BO

Social CRM

Social Customer relationship management

Data BO

Data BO

Data backoffice for various social midia accounts

EuroPass provides an “all-in-one” SAAS solution, allowing you to display and promote information on your products and services, to develop a global digital communication. EuroPass provides detailed reporting for you to get a better understanding of customers’ social behaviours and to achieve accurate market segmentation.
+
Accounts created
since 2016
M+
Social media
followers / year
B+
Page Views
/ year
+
Orders Online and Offline / year

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Retail

Retail

Wechat Service for the retail industry to create WeChat experience, upgrade communication and creativity to stand out in the competitive environment.

EuroPass full-service digital agency targeting Chinese Free Independent Travellers (FIT).

Chinese Tourism Market

Chinese tourists became the most significant consumer power in the travel retail sector.

Buying a Birkin as a lifetime gift, chasing after contemporary fashion, coupled with other purchases like luxury timepieces, cosmetics or skincare are all signs showing a prosperous future for related industries.

However, there are key points such as Brand Image, Exclusivity, etc. getting Chinese attention as there are all about the – “User Experience”.
Our Service – Your KEY to success
Because of their skyrocketing purchasing power, Chinese travellers demand is growing. Because of the sophisticated needs of these customers in such a competitive environment, one has no choice but to upgrade their communication and creativity to stand out. Indeed, this is how EuroPass spares no effort in supporting our clients.

Benefit from subtle content, promotion tool & channels designed by our team. You could reach your target segment effortlessly.

These are all elements that may seem trivial for marketing professionals and yet have recently led retailers such as Dolce & Gabbana, Balenciaga, or Heathrow Duty-Free to disaster.

EuroPass developed a global network of qualified touchpoint, allowing us to spread your message precisely to the right target segment. Furthermore, EuroPass team (includs 50+ Chinese experts) has great knowledge of Chinese buying behaviours. Scattered all over Europe and North America, the team interreacts in real-time with the public and helps our daily operations to run smoothly.

If you want to get noticed on the Chinese market (SEO, content marketing), capture the opportunities (precision marketing, in-store activation), and monetize the customer traffic flow (mobile payment solution), EuroPass is your right partner to cover all these areas.

WeChat official account creation icon
+
Accounts created
since 2016
WeChat management WeChat advertising
M+
Social media
followers / year
WeChat advertising increasing visibilities
M+
Page Views
/ year
online store command
+
Orders Online and Offline / year