Retail
EuroPass supports clients to add value to their retail stores by providing digital retail solutions to attract, interact and convert travellers.
EuroPass developped the Global WeChat Travel Experience Mini-Program, a Chinese friendly geolocated travel guide developed within the WeChat ecosystem, for worldwide cities and countries, sponsored by Atout France, ETOA and UNWTO. Prestigeous partners already joined the platform, such as Galeries Lafayette, The Bicester Village Shopping Collection, Aelia Duty Free, The Chalhoub Group, Jelmoli, Outlet City Metzingen, Guerlain, Tiffany, etc …
We also develop a unique ecosystem within Chinese platforms (WeChat, Weibo, Alibaba, Douyin…) to be the link between Chinese travellers and the World. We offer travellers an easy, convenient and secure way to travel around the World thanks to our offices in Los Angeles, Barcelona, Paris, Milan, Casablanca, Lausanne, London, DubaÏ, Shenzhen and Shanghai.
How to implement a Welcome Chinese plan with EuroPass?
Our experts support clients to add value to their store by coming up with a comprehensive strategy to attract, interact and convert the Chinese travellers. EuroPass provides a comprehensive and unique offer with a wide range of marketing techniques within Chinese social media ecosystem: communication and marketing solutions, digital payment solution and in-store payment, e-commerce cross border solution, Live-streaming, KOL promotion etc. Your Partners can then participate and contribute to this strategy, in order to attract more travellers to your stores.
Do not hesitate to contact EuroPass if you want personalized advice in order to establish the best strategy to enter the world's leading tourist market.
EUROPASS SOLUTIONS
#1 Attract the flow
Objective
The main objective is to Capture the flow of Chinese tourists present at the destination and encourage them to Drive to store.
Budget
5K € to 9K €
Recommended products
WeChat account, WeChat travel experience
they trust us
Showcase Retail: Galeries Lafayette
Showcase Retail: Metzingen OutletCity
#2 Inform Chinese tourists
Objective
Your main objective is to inform Chinese tourists who are looking for information about the brand.
Budget
10K € to 19K €
Recommended products
WeChat account, Weibo, WeChat travel experience, H5 games
they trust us
#3 Strengthen awareness
Objective
Your main objective is to strengthen brand awareness in the Chinese market to increase the flow of Chinese tourists to stores.
Budget
20K € to 49K €
Recommended products
WeChat account, Weibo, WeChat travel experience, H5 games, VR Visite
they trust us
Showcase Retail: Aelia
Showcase Retail: Printemps
#4 Improve the experience
Objective
Your main goal is to increase brand awareness before going to the store while improving the user experience in the store.
Budget
50K € to 99K €
Recommended products
WeChat, Weibo, Alipay, KOL-influencer, Douyin, WeChat Channel, Live-streaming
they trust us
#5 Impose the brand as essential
Objective
Your main goal is to establish the brand as a must-have among Chinese tourists.
Budget
More than 100K €
Recommended products
WeChat, Weibo, WTE, influencer-KOL, Douyin, WeChat Channel, Live-streaming, H5 games, RED, WeChat shake
they trust us
Showcase Retail: La Vallée Village
More details of our solutions and products ?
“News, trends and development” prepared by EuroPass.
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EUROPASS ADDED VALUES
WTE BO
WeChat Travel Experience Mini-program back-office
E-commerce BO
Back-office for cross-border e-commerce
Social CRM
Social Customer relationship management
Data BO
Data backoffice for various social midia accounts
- Creation of your dedicated space on WeChat Travel Experience
- WeChat E-shop for online ticketing reservation
- Cross-border e-commerce to sell physical products in China
- Reporting available through the online back-office
- Social CRM system for segmented communication
- Creation of traced QRcode for targeted communication
since 2016
followers / year
/ year