Welcome to EUROPASS
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The WeChat Travel Experience is a 100% digital and multifunctional travel solution. It has been used by 1/3 of individual Chinese tourists visiting France in 2019!
To maintain the link between Europe and China despite the health crisis, EuroPass managed a global campaign dedicated to the Chinese tourism market. The European Tourism Commission (ETC) and the European Travel Association (ETOA) co-organized the campaign, co-funded by The European Union (EU). The objective is to strengthen the touristic attractiveness of European destinations to Chinese FITs
The campaign promoted 35 selected European destinations from 8 European countries. It has generated on average 47 000 000 page views and 141 000 interactions per destination for the 35 destinations partners from September 2020 to March 2021.
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