EuroPass is the first digital agency to implement the RATP Wechat mini-program solution in France. RATP mini-program allows Chinese travelers buy metro tickets through WeChat pay and have more assistant transportation information.
EuroPass full-service digital agency targeting Chinese Free Independent Travellers (FIT).
Western tourists who have ever been attempted to take a taxi in Shanghai should understand how a Chinese feel like while travelling in Europe. They face both culture and language barrier.
Major destinations like Venice and Barcelona are overcrowded. To solve the problem and grow Chinese FIT, crowd control and decentralization are efficient. Having the right tools at disposal helps tourists find their way and give them opportunities to visit surrounding areas.
In May 2017, EuroPass launched the first digital tool for the RATP (Régie des Transports Autonomes Parisiens), a French public transport company serving numerous Chinese tourists.
Since CGTN France produced a video in October 2017, EuroPass has continued to innovate for RATP. On top of its WeChat account, RATP also has a Chinese version of its official website, weekly newsletters in Chinese and most recently a WeChat mini-program “travel guide” with a built-in “pay & collect” function to sell its ticket online in RMB via WeChat.
Assisted from the start by EuroPass, RATP became a leading enterprise in the industry regarding Chinese tourism. EuroPass is ready to work with all kind of public transportation companies so together we create new remarkable projects.
followers / year