European Recovery Campaign
EuroPass full-service digital agency targeting Chinese Free Independent Travellers (FIT).
Wanderlust, Wonder Europe
EuroPass is working on a European recovery plan on behalf of the European Travel Commission (ETC), in partnership with European tourisme association (ETOA) and co-founded by European Union. This campaign “Wanderlust, Wonder Europe” is dedicated to the Chinese outbound tourism market (1st market worldwide)
EuroPass, ETC & ETOA will supply support throughout the overall project to help DMOs develop the right action plan. Thanks to the pan-European nature of the campaign, EuroPass will make sure to use all the available assets to highlight destinations according to the profile of key players helping to drive visibility.
European Recovery Campaign
If you're a DMO? You want to promote your destination on the 1st worldwide outbound tourism market ?
Apply here before Friday, July 10th, 12:00AM
(Selected destinations announcement on Monday, July 20th, 12:00PM)
Key Points
- 35 European destinations will be selected from all the applications received
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An extensive communication campaign divided in 2 phases.
Jan. 2020 to Mars 2021: KOL challenge;
April 2020 to June 2021: Influencer campaign on site - A branding campaign that will drive sales conversions
- New innovative tools implemented in the Chinese digital ecosystem
- A storyboard adapted to the strategy of each destination
- Submit application before 10th, July 2020, 12.00am
For further details, please contact :
- Tim Fairhurst, Secreatry General, ETOA
- Nicolas Groelly, Chief Operating Officer, EuroPass
- Thibault Lemierre, Business Manager, EuroPass
- Anna Ndiaye, Project Manager, EuroPass