EuroPass developed a tool named WeChat Travel Experience. This tool, a mini-program, integrated in the WeChat environment is dedicated to Chinese travellers. While surfing on China’s most popular social media, Chinese tourists have access to hundreds of POIs (Point of Interest) in European destinations split in three categories: Sightseeing, Shopping, Hotels & Restaurants. Each POI is geolocated and displays photos, a description in Chinese, a Chinese audio guide (1 minute max), practical information (price range, opening hours, rush hours) and also a function “guide me to”. In addition to the pin on the map, each POI appears in a scrolling menu below the map. The 1st and 2nd places are the most visible since they appear directly at the launching of the map, and degressively to the 60th POI.
