The aim of this blog for EuroPass is to show you why the WeChat Mini-program is now a critical tool to reach Chinese market and demonstrate what EuroPass has achieved for their partners.
Tremendous Transaction Volume On WeChat Mini-program
WeChat Mini-program has gone viral among companies and Chinese consumers worldwide over the past years.
According to Tencent’s annual report for 2019, not only did the number of daily transactions via WeChat Mini-program more than doubled YOY, but the overall value has also exceeded 800 billion RMB in 2019.
As WeChat Mini-program has largely been used by Chinese consumers, it is considered as an essential means that helps companies to consolidate their connections with the target markets via digital contents, online and offline services.
Indispensability And Ubiquity Of WeChat Ecosystem
With a continuous increase of monthly active users (MAU) over the years, WeChat has always been one of the most promising digital solutions for companies to create and enhance their brand awareness amid the Chinese market.
Tencent has indicated in its annual report that the number of WeChat users has already reached more than 1164 million with a YOY growth rate at 6.1%.
Alongside with the ubiquitous use of WeChat Payment solution, Tencent has proven the indispensability of its WeChat ecosystem throughout the country, which consequently makes WeChat a crucial means to reach the Chinese market.
EuroPass Mini-program services
EuroPass has striven to provide the best digital solutions for our clientele from different sectors of activity and has been able to customize their WeChat Mini-programs accordingly. Here are four major WeChat Mini-program service examples:
EuroPass has helped one of our partners from the retail sector to create a Book & Collect Mini-program, which aims to optimize the online service of the brand for Chinese FIT travelers.
Combining WeChat Mini-program and Magento platform, the Book & Collect service allows users to book the products online, then collect them at local stores. With a customized interface design, Book & Collect Mini-program not only helps users to obtain relevant information as easily as possible, but it is also very simple to use.
In addition, this Book & Collect Mini-program features a geolocalization function which provides guidance when users want to go to a store and collect their purchase.
EuroPass has been closely collaborating with several European major rail operators and has always succeeded in establishing the best digital solution strategy for its collaborators.
We have been able to carry out their online Ticketing services on EuroPass’ own WeChat Mini-program, WeChat Travel Experience (WTE), with a shared goal : Provide guidance for WeChat users to optimize their journey in Europe with a digital solution that they are familiar with.
The EuroPass technical team can integrate API with clients’ ticketing solution, and implement WeChat cross-border mobile payment, which facilitates the transaction process for both WeChat users and EuroPass clientele. (Customers pay in RMB by using WeChat Pay and the payment can be received in overseas bank accounts in the local currency)
EuroPass team can develop a Ticketing Mini-program for tourist attractions. With API integration techniques and WeChat cross-border payment solution, the Mini-program can provide practical services to Chinese FIT travelers. Apart from regular online booking function, we can includes features such as audio guide or mini-games that enable WeChat users’ involvement.
EuroPass has also helped to implement a customized online Ticketing Mini-program for our airline partner by integrating API into the latter’s own booking solutions, alongside with WeChat cross-border payment. Thanks to this airline Ticketing Mini-program, Chinese FIT travelers can easily purchase plane tickets via their WeChat app.
This Mini-program has succeeded in improving the brand awareness among WeChat platform. After the launch of the Mini-program, over 3 million views were generated during the first month; meanwhile the first tickets were sold within few weeks.