WeChat Official Account Simple Guide

WeChat Official Account Simple Guide

On 27 February 2018, the WeChat Official Account opened its doors to businesses abroad. Companies from most countries in the world can create and certify their WeChat official account overseas . Certification fees decreased from $ 300 to $ 99.

Why open a Wechat official account overseas ?

Before, the users of an international official WeChat account are different from those of an official Chinese WeChat account. Chinese WeChat users didn’t have the opportunity to subscribe to an international official WeChat account. Thus, foreign companies could not take advantage of the large user group of WeChat (WeChat account from March 2019 reached more than one billion users worldwide). Nowadays, foreign entities have the right to create and certify an WeChat official account overseas, which almost includes all the functions of a Chinese WeChat official account.

The difference between an WeChat Official Account Overseas and an Chinese WeChat Official Account

Wechat overseas official account - EuroPass

EuroPass has helped many foreign companies to create the WeChat official account overseas. The question has been asked most often is: what is the difference between an WeChat Overseas Official Account and an Chinese WeChat Official Account? You will find a summary attached. …(Tencent is constantly updating its features. The following content can be updated at any time.)

Chinese official account
Overseas official account
Language
Chinese (editable)
Chinese (editable)
Type of account
Subscription Accounts
Service Accounts
Service Account
Company
Individuals /
Chinese organizations
Overseas companies /
organizations
Research
Yes
No
Subscription
Yes
yes
Payment
Payment in China
Overseas payment
Mini-program
Quick certification
Quick certification
Functionality
Automatic answer
Yes
Yes
Answer by keyword
Yes
Yes
Custom menu
Yes
Yes
Template message
Yes
Yes
WeChat Store
Yes
No
Comment management
Yes
No
WeChat Shake
Yes
Yes
Vote management
Yes
Yes
Statistics
Yes
Yes
WeChat configuration
Yes
Yes
Development configuration
Yes
Yes
Materials management
Yes
Yes

We can see that if you are a foreign company and your customers come mainly from China, you must create an WeChat overseas official account to increase your visibility in the Chinese market.

Introduction of the types and functions of the WeChat Official Account

Type of Account
Introduction of the fonctions
Subscription Accounts

Mainly for transmit information to users (similar to a magazine or newspaper). Only one group of messages can be sent to subscribers a day (Suitable for individuals and organizations)

Service Accounts

Mainly oriented towards interaction and service. Four groups of messages can be sent to subscribers per month (Not suitable for individuals)

Tips
1. If you want to send regular messages for promotion, you can choose the subscription account.
2. If you want to use the WeChat account for more features, such as WeChat Pay, it is recommended that you choose the service account.

Service account
Wechat overseas official account - Subscription account - EuroPass
Subscription account

The difference between the subscription account and the service account

Function
Subscription account not certified
Subscription account certified
Service account not certified
Service account certified
Messages displayed in the conversation list with friends
Messages Displayed in a Folder Named “Subscription Accounts Tracked”
1 groupe of messages per day
4 groupe of messages per month
Receiving messages from subscribers
Custom menu
√(simple)
√(advanced)
√(simple)
√(advanced)
Advanced API
WeChat Pay
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