On 27th February 2018, the WeChat Official Account opened its doors to businesses abroad. Companies from most countries in the world could now create and certify their WeChat official account overseas . Certification fees decreased from $ 300 to $ 99.
Why open a Wechat official account overseas?
Before, the users of an international official WeChat account were different from those of an official Chinese WeChat account. Chinese WeChat users didn’t have the opportunity to subscribe to an international official WeChat account. Thus, foreign companies could not take advantage of the large user group of WeChat (WeChat account from March 2019 reached more than one billion users worldwide). Nowadays, foreign entities have the right to create and certify an WeChat official account overseas, which almost includes all the functions of a Chinese WeChat official account.
The difference between an WeChat Official Account Overseas and an Chinese WeChat Official Account
EuroPass has helped many foreign companies to create their overseans WeChat official account. The question that has been asked most often is: what is the difference between an WeChat Overseas Official Account and a Chinese WeChat Official Account? You will find a summary attached. …(Tencent is constantly updating its features. The following content can be updated at any time.)
Chinese official account | Overseas official account | |
|---|---|---|
Language | Chinese (editable) | Chinese (editable) |
Type of account | Subscription Accounts
Service Accounts | Service Account |
Company | Individuals / Chinese organizations | Overseas companies / organizations |
Research | Yes | No |
Subscription | Yes | yes |
Payment | Payment in China | Overseas payment |
Mini-program | Quick certification | Quick certification |
Functionality | ||
Automatic answer | Yes | Yes |
Answer by keyword | Yes | Yes |
Custom menu | Yes | Yes |
Template message | Yes | Yes |
WeChat Store | Yes | No |
Comment management | Yes | No |
WeChat Shake | Yes | Yes |
Vote management | Yes | Yes |
Statistics | Yes | Yes |
WeChat configuration | Yes | Yes |
Development configuration | Yes | Yes |
Materials management | Yes | Yes |
We can see that if you are a foreign company and your customers come mainly from China, you must create an WeChat overseas official account to increase your visibility in the Chinese market.
Introduction of the types and functions of the WeChat Official Account
Type of Account | Introduction of the fonctions |
|---|---|
Subscription Accounts | Mainly for transmit information to users (similar to a magazine or newspaper). Only one group of messages can be sent to subscribers a day (Suitable for individuals and organizations) |
Service Accounts | Mainly oriented towards interaction and service. Four groups of messages can be sent to subscribers per month (Not suitable for individuals) |
Tips
| |
The difference between the subscription account and the service account
Function | Subscription account not certified | Subscription account certified | Service account not certified | Service account certified |
|---|---|---|---|---|
Messages displayed in the conversation list with friends | √ | √ | ||
Messages Displayed in a Folder Named “Subscription Accounts Tracked” | √ | √ | ||
1 group of messages per day
| √ | √ | ||
4 group of messages per month | √ | √ | ||
Receiving messages from subscribers | √ | √ | √ | √ |
Custom menu | √(simple) | √(advanced) | √(simple) | √(advanced) |
Advanced API | √ | |||
WeChat Pay | √ |