WeChat Smart Ticketing Solution pour les entreprises

WeChat Smart Ticketing Solution pour les entreprises

This is a solution for you if you’re interested in the Chinese market & in providing a WeChat ticketing solution. Companies all over are interested in creating a presence in China. WeChat Official Account is an ideal tool for Businesses to allow you to do this. WeChat is one of the most multi-functional social apps.

This post is designed to help you via WeChat ticketing solution with your research with the following question:

POURQUOI UTILISER WECHAT POUR LES ENTREPRISES ?
QU'EST-CE QUE WECHAT SMART TICKETING / E-TICKETING ?

  • CONCEPT
  • PROCESSUS DE COMMUNICATION

WECHAT SMART TICKETING AVANTAGE POUR VOTRE ENTREPRISE

  • POUR LES PRODUITS, INTÉGRATION EN LIGNE ET HORS LIGNE
  • POUR LE CLIENT, MAXIMISER LA VALEUR DE CHAQUE CLIENT
  • POUR LE SERVICE, L’EXPLORATION DE DONNÉES POUR UNE MEILLEURE EXPÉRIENCE

POURQUOI UTILISER WECHAT POUR LES ENTREPRISES ?

wechat ticketing business - EuroPass Blog

WeChat is Chinese Facebook but for everything. This is an ideal channel for western businesses who are looking to attract the Chinese market or to support customers in China, Chinese customers travelling abroad or their local domestic Chinese customers. It can provide these business with a diverse volume of people looking to buy, travel or study abroad, to name a few.

WeChat is the most commonly used app in China with 1.12 billion Monthly Active Users (2019 Q1 Tencent). That means you’ll get access to about 81% of China’s 1.38 Billion people just through one app, which they use on average for 70 minutes on average every day.

De plus, avec de nombreuses fonctions et plates-formes uniques allant du paiement aux médias sociaux, des services aux achats, ect, il équivaut à plusieurs applications comme Google Play ou App Store, mais toutes fusionnées en une.

However, WeChat Business isn’t just about targeting Chinese users in China. It’s also about targeting the massive number of Chinese spread around the world. More and more Chinese people are using WeChat to pay for goods and services around the world. Alipay has landed in 38 countries and regions abroad, accessing hundreds of thousands of local businesses and attractions (Xinhua net).

wechat ticketing business - EuroPass Blog

QU'EST-CE QUE WECHAT SMART TICKETING ?

Smart ticketing is not a new concept. However, with the development of IOT technology, such as contactless bank cards and smart apps, e-ticketing has now reached a new milestone. Now offering similar services, WECHAT SMART TICKETING(WST) makes ticketing easier to access than ever before.

C'est devenu un moyen de paiement facile grâce à l'évolution des smartphones. Ceux-ci offrent plus qu'un simple accès avec la possibilité de rechercher des informations en temps réel, permettant la multimodalité et rationalisant l'expérience de transport.

wechat ticketing business - EuroPass Blog

WECHAT SMART TICKETING PROCESS

WECHAT SMART TICKETING (WST) based on the WeChat public platform and WeChat payment, by using the mini-program and related functions. WST establishes connections among the before-sales, after-sales, before-use,  and after-use. Then, according to the specific needs of your company to provide supporting solutions to realise smart payment and related issues.

1. BEFORE SALES: QR Code display to promote purchase

  • Fenêtre physique du ticket WeChat, scannez le code pour acheter des billets immédiatement
  • QR Code pour atteindre le financement participatif C2B pour l'événement
  • WeChat Moments soutient le paiement des billets

2. VENTE DE BILLETS : billet en ligne

  • Paiement WeChat + sélection de sièges en ligne
  • Billets en temps assigné
  • Sauvegarde des paquets de cartes
  • Centre de billetterie en ligne

3. BEFORE SERVICE: Smart ticket check in with online/offline service

  • Avis en temps réel avant la réservation
  • Vérification intelligente des tickets
  • 24-hour customer support (WIFI connect, online souvenir purchase, indoor navigation)

4. AFTER SERVICE: Membership system to promote the repeat purchase

  • Avis client et recommandation
  • Données CRM avec système d'adhésion intelligent
  • Cession de coupon client
  • Regrouper tous les clients pour marquer le champion

ADVANTAGE FOR YOU AND YOUR CUSTOMERS

In fact, WECHAT SMART TICKETING is the foundation for achieving New Retail. It can be achieved by online and offline integration. In the words of Jack Ma “New Retail is making the distinction between physical and virtual commerce obsolete.”. The new retail is business restructuring: the process of reconstructing traditional business elements such as “people, products, fields (scene)” using the Internet and big data, WeChat smart ticketing helps ticketing business enter into this new retail, including refactoring production processes, rebuild relationship between business and consumers, and refactoring shopping experiences.

POUR LES PRODUITS, INTÉGRATION EN LIGNE ET HORS LIGNE

The advantage of WST is the powerful product sales ability, which relies on the Real-time synchronisation for product sales, inventory function, SKU shelf and so on. Whether the innovation of traditional sales channels or the development of new retail, WST can help them to achieve real-time control of distribution, marketing campaigns, and inventory. As a result, it makes the sales online and offline working together.

WST enables a high degree of cooperation between online retails and offline retails leading to products being more valuable. The social content really highlights the characteristics of product selling. The online and offline simultaneous sales optimize time and logistics costs, enabling customers to obtain a better consumer experience.

POUR LE CLIENT, MAXIMISER LA VALEUR DE CHAQUE CLIENT

WST prend en charge la communication mutuelle en temps réel entre tous les clients. Il peut traiter des données, connecter des informations et des services en un seul endroit pour promouvoir le partage, que ce soit en ligne ou hors ligne.

With this function, it can rebuild the relationship between business and consumers, Creating and stimulating customer engagement behaviour to keep the loyalty degree to get the lifetime value of every customer, resulting in enhanced ROI result.

POUR LE SERVICE, L’EXPLORATION DE DONNÉES POUR UNE MEILLEURE EXPÉRIENCE

WST cover all the channels of business with data. With the data monitoring and mining, WST helps business to shorten their operation time, enhance the operational experience and control all of the process. Also, meeting the individual needs of every event.

EuroPass SHOWCASE

En Avril 2019, la RATP a coopéré avec EuroPass en facilitant le séjour des touristes chinois avec WeChat  

RATP WeChat Mini-Program Development
RATP WeChat Mini-Program Development