How to develop eCommerce via WeChat Mini Program?

How to develop eCommerce via WeChat Mini Program?

WeChat Mini Program is a program launched by Tencent on January 9, 2017. It does not require downloading and installing applications on the WeChat platform. It is provided to developers of enterprises, governments, major media, other organizations, or individuals to provide services on the WeChat platform (Wikipedia).

The use of the WeChat Mini Program in the eCommerce industry will once again strengthen the connection between offline and online. This way will also be an opportunity for companies and entrepreneurs. Avoiding eCommerce giants through social software can make a lot of Chinese The development of small businesses more convenient. At the same time, for offline stores, a new eCommerce model will be opened, which will no longer be troubled by promotion problems.


EuroPass provides Chinese eCommerce solutions for brands to boost sales: WeChat mini-Program Development and other applications with eCommerce functions.

WTE creates an eCommerce marketplace for merchants facilitating the buying process and exceeding expectations. Online Booking/Shopping/Ticketing can be both achieved with connected external eCommerce WeChat Mini Programs/app/website. Mobile couponing also boosts sales and profits.

EuroPass designed and set up a mini-program for RATP (Autonomous Operator of Parisian Transports), a state-owned public transport operator with headquarters in Paris, France. The goal was to overcome the issues their Chinese customers are regularly facing during the traditional ticketing process on-site, mainly caused by the language barrier.

Using an enjoyable user-friendly interface, the purchasing process is simplified to just a few clicks. With complete information detailed on the page, customers make their selection among all options and quantities simply and quickly. Online customer service is enabled for inquiry and problem-solving. Merchants can manage orders effortlessly via the back office.

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