Little Red book, another perfect way to promote your brand

Little Red book, another perfect way to promote your brand

LIttle Red Book, also known as Xiaohongshu in Chinese, is another professional way to promote your business besides the WeChat platform. LIttle Red Book (Xiaohongshu) is an online shopping and social platform in China, established in June 2013. As of January 2019, Xiaohongshu has accumulated 200 million active users.

LIttle Red Book (Xiaohongshu), “mark your life”

LIttle Red Book has three core values: high-quality user value, high-quality content value, and high-quality marketing value. Combining the three values to form a rich and high-quality content ecosystem accelerating users’ consumption choices. In Xiaohongshu, you can share photos and videos, share shopping experiences, record life stories, and make new friends who have the same hobbies as you. Users of LIttle Red Book can publish content through content notes to enhance the attractiveness of their homepage.

Graphic + video + live streaming“ to meet user consumption

Here you can share anything you think is valuable, LIttle Red Book (Xiaohongshu) has two main business sections: ecommerce platform and user community. 

Community attributes are the core of LIttle Red Book’s stable users. LIttle Red Book has been working hard to maintain the balance between the community and e-commerce. In terms of content layout, the Internet users of LIttle Red Book followers have changed their habits of contacting media, gradually reducing the content of notes to video, allowing users to experience the product more intuitively. In terms of e-commerce layout, LIttle Red Book encourages bloggers or businesses to conduct live broadcasts to improve the efficiency of e-commerce monetization.

EuroPass is doing

As the expert of digital marketing, EuroPass provides you with a complete Little Red Book solution. We make an account operational strategy for your brand, including account registration & positioning,  content layout design & publishing strategy, hot topic creation and KOLs collaborations. 

Contact us for further details. Let’s work on making it a professional channel exploring your Chinese market!”

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