What is marketing automation? How does EuroPass realize it? Here is an article that introduces marketing automation all-around for you and your business.
Traditional “marketing” can be divided into operations and sales. Operations, in summary, are market demand exploration, user management, and customer relationship management. Based on operations, a series of traditional market activities such as a large number of early market investigations and layer-by-layer screenings. All these processes are used to achieve market segmentation and make sales goals more clear. To sum up, marketing automation is also a new way to quickly integrate existing information, thereby simplifying the “operation” process.
What is marketing automation?
In the past, traditional marketing always needed a lot of human resources and financial support to investigate the whole marketing. Today we are living in the digital era. With the introduction of the concept of the digital economy, the term “traffic” has gradually become familiar to more people. In the digital era, efficient traffic delivery is the focus of the modern enterprise market. Achieving efficient information integration is inseparable from three key points: flow, conversion, and operation.
Marketing automation is an effective means to help companies achieve efficient communication. Automation can be reflected in the information processing of big data, the automation of process configuration, and narrowing the gap between advertising technology and sales technology. In combination with the company itself, it integrates the status quo of the company in an all-around way to help traditional companies realize the digital transformation of marketing. In my opinion, for companies, marketing automation is also a quick way to monetize traffic.
How to select an efficient marketing automation tool for your business?
Today, there are two marketing technology tools on the market. One is marketing automation, which originated in the United States and is widely used internationally. We call it MA (marketing automation). It uses big data as the basis to automate the process, analyze the behavior of potential customers, and subtract the repetitive work in traditional marketing methods, so as to benefit the sales and marketing departments of the company. The other tool is a digital marketing tool widely used in the domestic market named SCRM (social customer relations management). The system is more suitable to the status quo of the Chinese market and is a Chinese-style digital marketing tool designed with a widely used WeChat ecological template. SCRM is also a social CRM tool developed based on CRM (customer relationship management). In conclusion, SCRM is a socialized CRM that is suitable for WeChat management.
The difference between MA and SCRM is that they focus on different sections. MA focuses more on the cultivation of non-customers while SCRM focuses more on customer operations. From this, MA is more suitable for the digital field of B2B, and SCRM is more suitable for the B2C platform. In summary, in the era of the digital economy, traditional enterprises are trying to transform and upgrade themselves, so it is extremely important to choose an efficient automation tool. How to choose the most suitable marketing tool for your business? This question needs to combine the company’s own attributes and the status quo of the overall environment for research and development. From this point of view, there are no fixed options for the selection of tools for marketing automation. Enterprises need to continuously upgrade and optimize based on existing automation to find the most suitable tool for themselves.
EuroPass’s markting automation
EuroPass has been committed to providing social media solutions and mobile payment solutions, integrating information about related products and services, and helping companies to develop digital marketing strategies in an all-around way. EuroPass has provided social platform development and operation services for many well-known overseas companies and attraction groups. We mainly use the WeChat platform to realize marketing automation, help companies better manage the social CRM system, so that the company and users are more closely connected. We also customize the function menus of mini-programs and official accounts according to the needs of cooperative enterprises, and create content for them, to bring more gameplay and strategies to operators.
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