Brands who want to do WeChat Marketing need to know the social media platform familiar to China. This blog is to introduce different channels of WeChat Marketing and the cases of EuroPass.
In recent years, WeChat has became the main social media in China holding 1.12 billion monthly active users and Year-on-year growth of 6.9% (Q1 2019). As the development of the related procedures, WeChat has been seen as a complete replacement or a necessary complement for E-commerce website, APP and other digital marketing platforms. WeChat is a multifunctional channel and the most important center for connecting to Chinese market by diverse functions provided.
WeChat Official Accounts
Wechat Official Accounts is an interface the brand could send the notifications, accumulate followers and develop the awareness and engagement with the customers and potential customers on the platform wechat. The articles are also could designed to have the CTA with the link of e-commerce interface.
The notifications normally are shown in the chat section and appear in the top of the chat section, users also could find it anytime in Official Accounts interface. Users can find the notifications easily by QR CODE, research and Sharing name card and brands could display all the relevant marketing information in the notifications.
WeChat Pay
WeChat Pay could realize the e-Payment as long as the wechat user have connected their bank cards. WeChat simplify the payment process in several methods and identity the Payee and payer through the QR Code – scan in 1 seconds. The cross-border settlement allows Chinese Customer to pay in CNY for major foreign currencies overseas and maintain the transaction in foreign currency.
Chinese customers are likely to consume more using Wechat Pay overseas. This is one of best way of customer engagement for Chinese market.
WeChat Mini-Programme
WeChat Mini-Programme is the sub-applications within the WeChat ecosystem which allows user visit the websites without leaving WeChat. The mini-programme has a casual way to use without downloading and installing.
WeChat Mini-Programme can be widely used in different industries: Tourism, Retail, Hospitality, and transportation. Wechat Mini Games, information spread, communal facilities(for example, transportation) and e-commerce are main pattern of manifestation of realization. The functions inside it are mainly share with e-commerce, friends, coupons. WeChat Mini-Programme allows brands settle in the local application and adapt to Chinese consumption habits.
WeChat Moments Ads
WeChat Moments Ads is in the form of original content similar to the general information by friends. While the targeted display is based on WeChat user portrait by collection users’ information, it can interactively spread native information flow advertisements relying on WeChat friend relation chain.
This channel is possible to fulfill different campaign: brand promotion or event promotion, promotion of merchant coupon, Mobile app promotion, local sores promotion, etc.
